Funnel secures debt facility to advance marketing intelligence. Funnel, has evolved into a powerhouse in the marketing intelligence sector. The platform serves as a central hub for thousands of organizations including giants like Sony and Adidas by automating end to end data services. It has a massive list of connectors, it connects to 600 marketing platforms, allowing users to skip manual data entry. The software handles everything from initial data collection and modelling to final visualization and analysis.

The injection of capital is specifically earmarked to accelerate Funnel’s transition into an AI first platform. Funnel is focusing its research on advanced agentic measurements and natural language tools. A key example is their Data Chat feature which allows marketers to query complex datasets using natural language.

Beyond product innovation, the funding supports Funnel’s global expansion. The platform currently processes 11% of the world’s annual advertising spending, totaling over $80 billion, positioning it as a critical infrastructure provider for brands seeking transparency and efficiency in their advertising campaign.

CEO Fredrik Skantze highlighted that the funding provides the necessary fuel to meet the urgent demands of modern data driven marketers.