Superlogic has secured a funding round to accelerate the deployment of its blockchain and AI-powered enterprise loyalty solutions. The company, which specializes in developing next-generation loyalty systems for businesses and brands, plans to use this investment to expand its technology rollout to more enterprise customers.

The new funding will accelerate Superlogic’s expansion, enabling wider adoption of its advanced enterprise loyalty solutions among global brands and retailers. The investment will also fast-track the implementation of the company’s Loyalty Inter-operable Protocol, an innovative system that enables customers to redeem loyalty points across different rewards programs within Superlogic’s network.

Superlogic’s enterprise SaaS platform integrates seamlessly with clients’ existing CRM, CDP, and loyalty management systems. The company’s distinctive “points and badges” hybrid model uses blockchain technology to convert traditional rewards points into tokens and create “digital badges” representing redeemable products and experiences. This innovative system allows Superlogic’s brand partners to effectively manage their loyalty programs while boosting customer engagement and increasing additional purchases through personalized offerings.

Recently American Express has formed a partnership with Superlogic to provide eligible merchants in its network with exclusive discounts on Superlogic’s product suite. Through this collaboration, American Express merchants gained access to technology designed to enhance customer experience, capture consumer insights, and boost revenue generation.